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Case Study #7802
 

The Approach…

BDM proposed to utilize its’ relationship base to confidentially locate a seller fitting the parameters.

   
The Challenge      Approach             Recommendation          Result       
 
 

Recently, an online brokerage had sold at a price that many believed to be a huge premium. Online Brokerages were now quoting prices orders of magnitude greater than traditional valuations would have generated.

Buyer was willing to pay a fair price and a premium, but could not justify an out-of-this-world premium.

 

 

 

 

 

Recommendation…

A former client of BDM had, some two years earlier, purchased a clean shell BD in the state specified by the Buyer, through BDM. The former clients’ business plan had been to introduce his sophisticated proprietary online trading software, and build an online discount brokerage. He had executed successfully, and the company was now producing and profitable, with a good client base. The firm had built a clean, sound reputation in the online discount brokerage market, and had invested heavily in an advanced network infrastructure. The owner had also begun a new, unrelated project – and he expressed his interest in devoting more time to it, but was unable to do so because of his day to day responsibilities at the BD. Significantly, he had toyed with the idea of selling, but had not made any serious efforts. But he was interested in preserving his firm, and finding a buyer who would retain all of the employees of the firm, and continue to grow his firm in a way that could compete with the biggest online brokerages - who were now pumping hundreds of millions into advertising.  When approached with BDM's solution, he was interested. Significantly, he would be willing to stay on at the brokerage until the change in ownership process was complete, and would be willing to assist new management with integration.

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